According to research firm Millward Brown, In 2015 Apple has become the most valuable brand in the world. Apple beats Google, which is top of this list at 2014.Apple launched new I phone 6 smartphones and it's smartwatch helps company to easily overtake other and becomes the worlds most powerful brand.
Millward Brown is world's largest market research organization company that survey brands, media and communications over the world.It is part of UK based 'Kantar Group' which founded 1973 in Britain.
Apple has been named as top of the annual global brand power list with a 67% increase in estimated value $247 billion. In this list Facebook has most increased growth (99%) brand from $35.7 billion to $71 billion, with 12th position. In this list Google and Microsoft also listed by second and third rank. Apple listed on first four times of last five years.
Here list of top 10 Brands
BRAND | VALUE IN 2015 | CHANGES OVER 2014 | LAST YEAR RANK |
---|---|---|---|
Apple | $246 Billion | 67% | 2 |
$173.6 Billion | 9% | 1 | |
Microsoft | $115 Billion | 28% | 4 |
IBM | $93.9 Billion | -13% | 3 |
Visa | $91.9 Billion | 16% | 7 |
AT&T | $89.4 Billion | 15% | 8 |
Verizon | $86 Billion | 36% | 11 |
Coca Cola | $83.8 Billion | 4% | 6 |
McDonald’s | $81 Billion | -5% | 5 |
Marlboro | $80 Billion | 19% | 9 |
See Complete listing of all top 100 brands and growth report from Millward Brown.